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TAS - ASBAS Digital Solutions program
**Webinar Bookings**
Webinar 2019 - VIDEO: Video marketing for small business **REPLAY**
Webinar 2019 - WEBSITE: How to Create a Professional WordPress Website in under 2 Hours **REPLAY**
Webinar 2019 - INSTAGRAM: How to setup an Instagram Advertising Campaign **REPLAY**
Webinar 2019 - FACEBOOK: How to get started with a Facebook Messenger chatbot **REPLAY**
Webinar 2019 - FACEBOOK: How to find the Best Audiences to Target in Ad Campaigns **REPLAY**
**Workshop Bookings**
Tasmanian Workshops
**Mentoring Bookings**
VIDEO TUTORIAL: How to register for a mentoring session
North-west Tasmania: Book a session with mentor Julie Foster
North-west Tasmania: Book a session with mentor Kirsty Dryburgh
North-West Tasmania: Book a session with mentor Karl Rolfe
Northern Tasmania: Book a session with mentor Chris Davis
Southern Tasmania: Book a session with mentor Robert Gowty
1. Introduction
1.1 How to get the most out of this program
1.2 How to use the online course
1.3 How to Book a Mentor
1.4 How to book a Workshop?
2. Getting Your Business Online
2.1 Why should you put your business online
2.2 Benefits of having a website
2.3 Business goals and budgets for going online
2.4 The legal side of taking your business online
3. Planning Your Websites
3.1 Determine your website's purpose
3.2 Research website standards in your industry
3.3 Define the functions your website will need to perform
3.4 Define the roles: who’s doing what?
3.5 Considerations if you’ve got an online shop selling via a website
3.6. How to choose and purchase a domain name
3.7 Define the website page structure
3.8 How to develop a Content Marketing Strategy
3.9 Extra: The value of good photography
3.10 Extra: The value of good writing
4. Website Build
4.1 Outsource or DIY
4.2 Managed Website Platforms
4.3 Self-Hosted Website Platforms
4.4 Considerations for email hosting
4.5 How to choose a website hosting plan
4.6 How to make a professional looking CMS website for under $100 in one day
4.7 Extra: The value of good design
4.8 How to develop a website launch plan
5. Website Traffic
5.1 What is website traffic?
5.2 Why your website needs a traffic strategy
5.3 How to develop a website traffic strategy
5.4 Traffic Strategy: Search Engine Optimisation
5.5 Traffic Strategy: Social Media
5.6 Traffic Strategy: Guest Post
5.7 Website traffic: press release
5.8 Traffic Strategy: Email Marketing
5.9 Traffic Strategy: Paid Ads
5.10 Traffic Strategy: retargeting ads
6. Social Media Marketing
6.1 What is social media marketing?
6.2 Why do social media marketing
6.3 How to develop a social media marketing strategy
6.4 Social Media Marketing: Facebook
6.5 Social Media Marketing: Instagram
6.6 Social Media Marketing: Pinterest
6.7 Social Media Marketing: Twitter
6.8 Social Media Marketing: LinkedIn
6.9 Social Media Marketing: YouTube
6.10 How to automate website blogs to post on social media accounts
7. Website Conversion Rate Optimisation (CRO)
7.1 What is CRO?
7.2. Why improve CRO?
7.3 How to measure CRO?
7.4 CRO Strategy: Headlines and Copywriting
7.5 CRO Strategy: Call to Action Buttons
7.6 CRO Strategy: Lead Magnet (Free Digital Giveaways)
7.7 CRO Strategy: Live Chat
8. How to Make Your Business More Efficient with the Cloud
8.1 What is cloud computing?
8.2 How can cloud computing help my business?
8.3 Cloud tools: online storage
8.4 Cloud tools: workflow or project management
8.5 Cloud Tools: Shared Calendar
8.6 Cloud Tools: Accounting
9. How to Improve Your Business Efficiency with Software
9.1 Why use software?
9.2 Defining your requirements
9.3 Map out your business workflows
9.4 Research software solutions
9.5 How to backup software data
10. Online security and data privacy
10.1 Introduction to online security and data privacy
10.2 Why online security is important today
10.3 Ways your business can be breached
10.4 How to improve your online security
10.5 Privacy policy template
7.5 CRO Strategy: Call to Action Buttons
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